Picto

Picto® was founded in the 1980s by two young Danes. At a time when everyone was busy talking about "time is money" and "every minute counts," these two creative minds took a different approach. With a Picto® watch, the day isn't divided into minutes and seconds. Rather, it's a time indicator. Once you try it, you'll stick with it.

Picto® watches challenge the idea of a classic watch with two hands and a numbered dial. Here, the hour is indicated by a dot on the rotating dial, while the minutes are indicated by a conventional hand.